Social science research analyst, US Census Bureau
Erica is a UX Researcher at the US Census Bureau. She has a masters in Technical Writing and has been conducting UX research for the Census Bureau and other government agencies for the past 18 years. She had published papers and book chapters and presentations on usability methods, think-aloud protocols, eye tracking and survey design guidelines for mobile.
With the increasing ubiquity of smartphones, survey practice has quietly been revolutionized. Instead of conducting a phone interview or mailing a questionnaire on paper, more and more surveys are now conducted on the internet with smartphones. Online surveys on smartphones have indisputable advantages, such as convenience to respond, greater coverage, and lower cost. On the […]