Usability Evaluation and Research Group Leader, Center for Behavioral Science Methods U.S. Census Bureau
Elizabeth Nichols is a founding member of the Usability Lab at the U.S. Census Bureau. The lab is located in the Center for Behavioral Science Methods. In that center, staff conduct usability studies, as well as cognitive testing, focus groups, and other experimental studies focusing on the measurement error associated with surveys and analyzing survey data. She has a M.S. in Statistics from the George Washington University and over 20 years of hands-on experience with usability testing at the Census Bureau.
With the increasing ubiquity of smartphones, survey practice has quietly been revolutionized. Instead of conducting a phone interview or mailing a questionnaire on paper, more and more surveys are now conducted on the internet with smartphones. Online surveys on smartphones have indisputable advantages, such as convenience to respond, greater coverage, and lower cost. On the […]