Research Manager, Instagram
Kathryn has built a career out of gathering customer insights that lead to marketplace wins. She started in advertising research, became a UX researcher, and is currently a research manager at Instagram, touching more than 1 billion active users per month. Prior to joining Instagram, Kathryn built and led Research & Insights at Ticketmaster, the world’s largest live event ticketing company. She has launched dozens of successful new products as well as hundreds of websites, mobile apps and interactive experiences over her career. This varied background has given her wide perspective on the many sources of inspiration that can shape new product design.
Kathryn founded the Los Angeles chapter of the User Experience Professionals Association, and has previously served as North American Director and Vice President for UXPA International, where she helped significantly expand global membership. She currently helps lead the LA UX Research group, one of the largest UX research interest groups in the world.
Defining new product or service requirements is often treated as a tedious task to slog through so that the “real work” — design and development — may begin. But the largest market opportunities usually come from identifying an unmet need that others have overlooked, rather than simply improving interface design or tweaking features. How can […]