How to quantify the ROI of UX research, 5 methods to demonstrate impact

Maryland F

Showing the ROI of user research can be challenging. In this talk, I will share 5 ways that I have used to estimate and communicate the business value of user research. I share stories and examples that demonstrate how and when each method can be used, tips for calculations and potential drawbacks to each method. I finish with actual case studies that incorporate one or more of these methods and demonstrate how to share a project’s impact on one slide.

Deep dive UX Strategy