Vidhika Bansal firmly believes design should be about people first and technology second. She’s a tireless advocate for using behavioral science to fuel better product and service experiences.

Over the last decade, she has helped shape brand, product, and design strategies for clients such as Hilton, Gap Inc., Facebook, PwC, NASDAQ, and C-SPAN. Now, she aligns cross-functional teams in-house to build B2B and B2C solutions that meet both business goals and people’s real, often unarticulated needs.

When not researching or designing, she can be found giving in to her insatiable sweet tooth, reading poetry, globetrotting, or discovering her new favorite song.