Stephanie Rosenbaum is CEO of TecEd, Inc., a pioneering UX consultancy whose clients include Google, Hyundai, Varian Medical Systems, Ford Motor Company, the IEEE, and a wide variety of smaller firms. Stephanie is a charter member of UPA/UXPA and has presented at most of the past UPA/UXPA conferences; she is also active in ACM SIGCHI, received the STC’s Rainey Award for Excellence in Research, and was awarded an IEEE Millennium Medal in 2000. She has managed multinational research projects throughout the world for Cisco Systems, Varian Medical Systems, Juniper Networks, Sun Microsystems, and the American Academy of Ophthalmology.