John Whalen leads Psychological Insights & Innovation at Brilliant Experience, is an international speaker, and author of the recently published book Designing for How People Think: Using Brain Science to Build Better Products (O’Reilly).

John helps enterprises use customer insights to create and enhance their products and services. He has a PhD in Cognitive Psychology and 20+ years of experience working in cutting-edge user research and product design with Fortune 500 companies and design agencies including Google, PayPal, Bloomberg, eBay, Cisco, Capital One, and Johns Hopkins and a wide variety of government agencies.