Associate Professor in cross-cultural, multi-cultural, and global UX design at University of Washington Tacoma. I teach and practice on how to design and innovate for usable, meaningful, and empowering technology in this globalized world to bridge cultural differences. Oxford University Press book author of “Cross-Cultural Technology Design” (2012) and “Global Social Media Design” (2020). The former won a best technical communication book award and received endorsements from “Fast Company” and “User Experience Magazine.” Being a UX magazine contributor, I speak at the top conferences such as SXSW, CHI, STC, and ATTW, and offered workshops at local SIGs and international conventions.