Designing Technology Affordances as Culturally Sustaining Value Propositions for Global Innovations

Baltimore A

Nowadays the ultimate value of a social media innovation often depends on its global success, and companies are competing for both a local market share and global domination. This talk presents a global competition case of four social messaging apps originated from the Pacific Rim, including WhatsApp from the U.S., KakaoTalk from South Korea, WeChat from China, and LINE from Japan, and discusses how different discursive affordances and value propositions were designed to meet local cultural needs and drive global user growth.

Entry level Innovation and Emerging Technologies