Answering the Right Questions at the Right Time: Practical Advice on Embedding a Culture of Strategic UX Research within Your Organization

Maryland Ballroom

Realize the untapped opportunity to transform your research function to a strategic partner that has tangible, visible impact across your organization. With a discussion led by Kate McGunigal and Malia Nagle – the UX Research Leaders who shaped this transformation at PayPal – hear their first hand story on how they successfully made the transition and learn practical tips and approaches to getting the most out of your research team for strategic success.

Senior level UX Strategy